Why the Finest Sellers List with Château Noir

A remarkable possession deserves a remarkable introduction. Whether it is a country house, a motor car of distinguished lineage, a collection assembled over a lifetime or a private aircraft, the manner in which it is presented shapes the way it is received. Château Noir was founded on a simple belief: that fine things should be shown in fine company, to buyers who appreciate them, and without the seller surrendering a share of the sale.

A house, not a marketplace

Château Noir is a curated international house rather than an open bazaar. Every listing sits within one of six sections: Estates, Motors, Rentals, Collections, Jets and Chauffeurs. Each is arranged so that a buyer may move from a villa on a lake to a classic coupé, or from a private jet to a chauffeured arrival, in the same unhurried manner.

A silver 1964 Aston Martin DB5 on the lawn at a concours — Our Motors section is kept for cars of real character, such as this 1964 Aston Martin DB5. Photograph: MrWalkr, Wikimedia Commons, CC BY-SA 4.0.

The tone is that of a members' club: quiet, considered and discreet. We would rather present a smaller number of excellent things well than a great many things carelessly.

The terms, plainly stated

We believe sellers should know precisely where they stand, so the terms are simple.

A basic listing is free. There is no charge to present your property, motor car, collection, aircraft or service.
We take no commission on any sale. Whatever your buyer pays is yours.
Optional upgrades, should you wish for more prominence. A Featured listing ($99) is placed higher in its section and highlighted. A Premium listing ($249) receives our foremost placement, inclusion in the newsletter and the chance to appear in the Journal.

Old Master paintings on red damask walls in the Great Gallery of the Wallace Collection — Paintings, antiques and fine objects find their place in Collections. The Great Gallery of the Wallace Collection, London. Photograph: Musicartgeek, Wikimedia Commons, CC BY-SA 3.0.

There is no obligation to upgrade. Many sellers will find a free listing entirely sufficient.

The Founding Sellers

We are inviting a small circle to help establish the house. The first fifty members to register an account become Founding Sellers, and they receive two lasting courtesies:

A permanent gold founder's emblem on every listing they present, marking them among the house's first.
Sixty days of Featured placement for each listing, at no charge.

A blue and white Gulfstream G650 business jet banking in flight — Aircraft for sale and charter are presented in Jets. A Gulfstream G650 over Zurich. Photograph: Dennis Kauert (dxme), Wikimedia Commons, CC BY-SA 2.0.

These places are limited, and once fifty members have registered, the circle will close.

Presented, and then promoted

A listing at Château Noir is not simply posted and left. Selected listings are featured in the Château Noir letter, our newsletter to subscribers, and may be written about here in the Journal. Every enquiry receives an instant reply, so that a buyer's interest is acknowledged the moment it is expressed and passed to you without delay.

A black 1965 Rolls-Royce Phantom V limousine — Courtesy is the house style, from the first enquiry to the final arrival. A 1965 Rolls-Royce Phantom V. Photograph: Calreyn88, Wikimedia Commons, CC BY 4.0.

We are an international house, and we welcome sellers wherever they may be. A château in France, a motor car in California and an aircraft in the Gulf may all be presented side by side.

An invitation

If you have something worthy of the house, we would be delighted to receive it. Listing takes only a few minutes, and it costs nothing. Present your listing with us.